1. Introduction

4ARC Consulting ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website 4arcconsulting.com (the "Site"), engage with our advertising across platforms including Google and LinkedIn, or use our services.

By accessing or using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site.

2. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

• Fill out our contact or consultation request forms
• Subscribe to our newsletter or communications
• Request a quote or schedule a consultation
• Communicate with us via email, phone, or other channels

This information may include:

• Full name (first and last)
• Email address
• Phone number
• Company name and job title
• Service interests and business needs
• Any other information you choose to provide in messages

Information Collected Automatically

When you visit our Site, we and our third-party advertising partners may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Operating system and device type
• Referring URLs and exit pages
• Pages visited, time spent on pages, and click patterns
• Date and time of visits
• Unique device identifiers and advertising identifiers

Information from Advertising Platforms

When you interact with our advertisements on Google, LinkedIn, or other platforms, we may receive information such as:

• Ad interaction data (clicks, impressions, conversions)
• Demographic and interest data (as provided by the platform)
• LinkedIn professional profile data (job title, company, industry) when you interact with our LinkedIn ads
• Google Ads audience data and conversion tracking information

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our website and services
• To respond to your inquiries, consultation requests, and support needs
• To send you relevant information about our services, including marketing communications (with your consent)
• To personalize your experience and deliver content relevant to your interests
• To create and manage advertising campaigns on Google and LinkedIn
• To measure and analyze the effectiveness of our advertising and marketing efforts
• To build remarketing audiences and serve relevant ads to past website visitors
• To improve our website, services, and user experience
• To comply with legal obligations and protect our rights
• To detect, prevent, and address fraud, security issues, or technical problems

4. Google Advertising & Remarketing

Google Ads & Conversion Tracking

We use Google Ads to display advertisements on Google Search, Google Display Network, YouTube, and other Google partner websites. When you click on one of our Google ads, a conversion tracking cookie may be placed on your device. This cookie helps us:

• Track which ads lead to consultation requests or form submissions
• Measure the return on our advertising investment
• Optimize our ad campaigns for better performance
• Understand which keywords and ads are most effective

Google Remarketing & Audience Targeting

We use Google Remarketing to show targeted ads to users who have previously visited our website. This means you may see 4ARC Consulting ads on other websites you visit across the Google Display Network. We may also use:

• Google Remarketing Lists: To serve ads to past visitors based on the pages they viewed on our site
• Similar Audiences: To reach new users with similar characteristics to our existing website visitors
• Customer Match: To serve ads to existing contacts using hashed email data uploaded to Google Ads (in compliance with Google's policies)
• Google Analytics Integration: To create remarketing audiences based on website behavior and engagement

Google Analytics

We may use Google Analytics to collect and analyze data about how visitors use our Site. Google Analytics uses cookies to collect information such as how often users visit, what pages they visit, and what other sites they used prior to coming to our Site. We use this data to improve our website and advertising strategy. Google Analytics collects only the IP address assigned to you on the date you visit our Site, rather than your name or other identifying information.

You can learn more about how Google uses data at Google's Privacy Policy.

Opting Out of Google Advertising

You can opt out of personalized Google advertising by:

• Visiting Google Ads Settings to manage your ad preferences
• Installing the Google Analytics Opt-Out Browser Add-on
• Using the Network Advertising Initiative (NAI) opt-out tool
• Visiting Digital Advertising Alliance (DAA) opt-out page
• Adjusting cookie settings in your browser

5. LinkedIn Advertising

LinkedIn Ads & Campaign Manager

We use LinkedIn Campaign Manager to create and manage advertising campaigns targeted at professionals based on criteria such as:

• Job title, function, and seniority level
• Company name, size, and industry
• Geographic location
• Professional skills and group memberships
• Education and degree fields

These targeting criteria are based on data LinkedIn members have provided in their profiles and do not involve us accessing individual LinkedIn profiles directly.

LinkedIn Insight Tag

We may install the LinkedIn Insight Tag on our website. This is a lightweight JavaScript tag that enables:

• Conversion Tracking: Measuring actions taken on our website after someone clicks or views our LinkedIn ads (e.g., filling out a consultation form)
• Retargeting: Building audiences of website visitors to serve them relevant LinkedIn ads
• Website Demographics: Understanding the professional characteristics of our website visitors in aggregate (e.g., industries, job functions, company sizes)

The LinkedIn Insight Tag may collect the following data:

• URL of the page visited, referrer URL, IP address (which may be used to approximate geographic location), device and browser characteristics, and timestamp
• This data is encrypted, anonymized within seven days, and the de-identified data is deleted within 90 days
• LinkedIn does not share personal data with us — we only receive aggregated reports about our ad audiences and website performance

LinkedIn Matched Audiences

We may use LinkedIn Matched Audiences features including:

• Website Retargeting: Showing LinkedIn ads to professionals who have visited specific pages on our website
• Contact Targeting: Uploading hashed email lists to match with LinkedIn members for targeted campaigns (in compliance with LinkedIn's advertising policies and with appropriate consent)
• Lookalike Audiences: Reaching new professionals similar to our existing audiences

Opting Out of LinkedIn Advertising

You can control LinkedIn advertising preferences by:

• Visiting your LinkedIn Advertising Preferences
• Adjusting your LinkedIn privacy settings under "Advertising Data"
• Opting out via the DAA opt-out page
• Using your browser's cookie management settings

For more information, please review LinkedIn's Privacy Policy.

6. Cookies & Tracking Technologies

We and our advertising partners use cookies, web beacons, pixel tags, and similar tracking technologies to collect information and improve your experience. The types of cookies we use include:

Essential Cookies

Required for the basic functionality of our website, such as navigation and form submissions. These cannot be disabled.

Analytics Cookies

Help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes Google Analytics cookies.

Advertising Cookies

Used by us and our advertising partners (Google, LinkedIn) to deliver relevant advertisements and measure campaign effectiveness. These cookies may track your browsing activity across different websites.

• Google Ads cookies (e.g., _gcl_au, _gac_) — Used for conversion tracking and remarketing
• LinkedIn cookies (e.g., _li_ss, li_fat_id, bcookie) — Used for LinkedIn Insight Tag, conversion tracking, and ad targeting
• Google Analytics cookies (e.g., _ga, _gid) — Used for website analytics and audience insights

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

7. Third-Party Services

We may use the following third-party services that collect, monitor, and analyze data:

• Google Ads: Advertising and conversion tracking
• Google Analytics: Website analytics and reporting
• Google Tag Manager: Tag management for marketing and analytics scripts
• LinkedIn Campaign Manager: Advertising and audience targeting
• LinkedIn Insight Tag: Conversion tracking and website demographics
• Formspree: Contact form submission processing

Each of these services has its own privacy policy governing the use of your information. We encourage you to review their policies.

8. Data Sharing & Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party companies that assist us in operating our website, conducting our business, or serving our clients, so long as those parties agree to keep this information confidential
• Advertising Partners: With Google and LinkedIn for the purpose of serving and measuring our advertising campaigns (as described in Sections 4 and 5)
• Legal Compliance: When we believe disclosure is appropriate to comply with the law, enforce our site policies, or protect our or others' rights, property, or safety
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets
• With Your Consent: In any other cases where we have your explicit consent to share your information

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Contact form submissions and consultation requests: retained for up to 3 years after last contact
• Website analytics data: retained according to Google Analytics and LinkedIn default retention periods (typically 14–26 months)
• Advertising cookies: retained according to each platform's cookie expiration policies
• Email communications: retained as long as necessary for business purposes or as required by law

10. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct any inaccurate or incomplete personal information
• Deletion: Request that we delete your personal information, subject to certain legal exceptions
• Opt-Out of Marketing: Unsubscribe from marketing communications at any time
• Opt-Out of Targeted Advertising: Manage your ad preferences through Google and LinkedIn settings (see Sections 4 and 5)
• Data Portability: Request a copy of your data in a structured, commonly used format
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@4arcconsulting.com. We will respond to your request within 30 days.

11. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. However, certain advertising activities (such as targeted advertising via Google and LinkedIn) may constitute "sharing" under the CPRA. You may opt out of this sharing by adjusting your cookie preferences or contacting us
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights
• Right to Correct: You may request correction of inaccurate personal information
• Right to Limit Use of Sensitive Personal Information: You may limit how we use sensitive personal information, if applicable

To submit a CCPA/CPRA request, contact us at info@4arcconsulting.com or call (561) 509-1726.

12. Children's Privacy

Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child, please contact us immediately.

13. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmitted through our website
• Secure form submission handling through trusted third-party processors
• Access controls to limit who can view personal information
• Regular review of our data collection, storage, and processing practices

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

14. International Data Transfers

Our services are based in the United States. If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection laws of the United States may differ from those of your jurisdiction. By using our Site, you consent to the transfer of your information to the United States.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of our Site after any modifications indicates your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will make every effort to resolve your concerns promptly and in accordance with applicable laws.